Marketing Built by Someone Who's Lived the Contracting Business

For residential contractors and custom builders doing $1M to $10M who want a real marketing partner.

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Alison Grimley, founder of JONA Group Working at the desk
Working with contractors across Canada & the US.
About Us

25 Years in Marketing. 15 Years Inside a Contracting Household.

I built JONA Group because contractors deserve a marketing partner who's actually been where they are. I spent 25+ years in marketing and 15 years inside a contracting household. I know what it's like to price the job, chase the deposit, and watch the cash flow tighten in February.

  • 100+ contractor clients across coaching and execution
  • The rare partner who handles both marketing and mindset
Read More About Alison
HomeSource Homes Arcadia Building Co. Crafted Space Co Trademark Build ESI Builders & Remodelers CBC Construction Ever After Wilson Co. Hoffman Construction Corble Builders
What I Do

Three Ways to Work Together

Most clients start with a project. The ones who want more grow into coaching or fractional CMO work. There's no single right path — only the one that fits where the business actually is.

Project Work

Websites, sales systems, investment guides, capability packages — the materials that actually do the selling.

Business Coaching

1:1 coaching for contractors who know the harder work is internal — pricing, sales, leadership.

Fractional CMO

A senior marketing partner in the seat. Monthly. No long contracts.

JONA Group workspace
How to Start

Where Most Clients Begin

The three most common ways to start working with me. Each one is its own real engagement — not a tier of the same package.

Get Started

Project Work

A scoped, delivered piece of work that solves a specific problem and gives us a chance to see how we work together.

  • Website builds and socials
  • Investment guides and capability packages
  • Employee handbooks and sales tools
  • Brand positioning and messaging
Priced by scope · Most projects $2K–$15K CAD

Business Coaching

1:1 coaching for the parts of running a contracting business that aren't strategy problems — they're you problems.

  • Pricing confidence and sales conversations
  • Leadership and team dynamics
  • Operator-couple dynamics
  • The patterns underneath
From $750 CAD/month · Open-ended

Fractional CMO

Ongoing monthly retainer. A senior marketing partner in the seat for the long term.

  • Monthly strategy and execution
  • Direct access to me
  • Coaching woven in
  • No long contracts
Pricing custom to your needs
Why JONA

Built on Experience, Driven by Real Outcomes

25+ years in marketing. 15 years inside a contracting household. 100+ contractor clients across coaching and execution. JONA is a real marketing partnership for residential contractors and custom builders who want a senior thinking partner embedded in their business.

25+
Years in Marketing
75+
Contractor Clients
15
Years lived experience
$1–10M
Client Revenue Range
Alison Grimley at work
FAQ

Questions Contractors Ask Me

The most common questions before we work together. If yours isn't here, the fit call is the right place to ask.

Book Consultation
A coaching conversation

I work with a small number of clients at a time, directly. No account manager, no junior, no template. The same person who writes your sales materials is the person on your strategy call — and I've spent 15 years inside a contracting business, so we don't have to teach me what site management is or why cost-plus gets pushed back on.

Yes. Residential contractors and custom builders are the only world I work in. Fifteen years inside a contracting household and a decade working with builders means I'm not learning your business on your dime.

Most start with a project — a website, an investment guide, a set of sales materials. It's a scoped piece of work that solves a real problem and lets us see how we work together before any longer commitment.

Coaching is 1:1 work on the parts of running the business that are about you — pricing confidence, sales conversations, leadership. Fractional CMO is a senior marketing partner in the seat monthly, owning strategy and execution. Plenty of clients end up with both.

If you're a residential contractor or custom builder doing $1M to $10M and you want a marketing partner who's been where you are, that's the fit. The 20-minute call is built to figure out the rest — honestly, both ways.

Client Story

How It Played Out for Ever After Homes

Ever After Homes is a custom home builder in Ontario. We worked together on a 90-day sales system build that they continued as 1:1 coaching. Here's what they wrote.

5.0
★★★★★
Customer experiences that speak for themselves
★★★★★ 5.0

You bring a rare combination of strategy, creativity, organization, execution, and mindset coaching. You helped us take the ideas in our heads and turn them into a practical sales system we could actually use — while also helping us grow as business owners.

Brian & Sita DosRamos, Ever After Homes
Blog

Marketing for Contractors, Without the Fluff

Real thinking on marketing, sales, and the work of running a contracting business — written for residential contractors and custom builders who don't have time for jargon. New posts every other week.

All Blog Posts

Contact

Get in Touch

Have a question or want to schedule a consultation?

Reach out and we'll respond within one business day.


Opening times (timezone: ET):
Mon–Fri: 9:00 AM – 5:00 PM
Sat: Closed
Sun: Closed